SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Mar

SWOT, PEST, Product Life hertz, capital of Massachusetts Matrix and the Ansoff Matrix merchandise Models Analysis commercializeing strategies/modelsIn this objective I will be analysing the different food marketing modelsand evaluating their reliability. The marketing models I will evaluatewill be SWOT and PEST analysis, the intersection point life cycle, the BostonMatrix and the Ansoff Matrix.SWOT and PEST analysisIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to bring home the bacon insight into the external and internal influencesthat may grow which may either be beneficial or cause problems forthe launch of my crossroad.Product life cycleThe harvest-tide life cycle shows the sales of a product over time. To beable to market a product, Cadbury must be aware of the product lifecycle of its products. The cycle can be demonstrated as below IntroductionFollowing planning and development, the product is introduced onto themarket. This compass p oint includes characteristics such asLow initial sales, due to limited acquaintance and no consumer loyaltyHeavy packaging to build brand image and consumer confidenceLosses (low dough at best) due to heavy development and promotioncostsLimited distribution levels, but high stockholding for themanufacturerGrowthAt this stage, consumer experience and loyalty has grown, and thecompany increases sales and begins to make profits. at that place may be agrowing number of competitors who may introduce similar products or conciliate their price and promotion policies.MaturityThe maturity sort is where the profits and sales reach their peak.Profits are being maximised, but the firm has to fight to concord itsmarket position. Sales are maintained by promotion, customer loyaltyand product differentiation through alternations such as newpackaging. At the decease of this stage, the market becomes saturated.DeclineThis stage is where total sales fall for the company. To make up forthis, t he company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The table below shows examples of where some of Cadburys products liein the product life cycle.Stage ExampleIntroductionSnapsGrowthUnder 99 calorie range (Dairy milk)MaturityDairy Milk, Twirl, formDeclineFuseThe table shows that most of Cadburys products ... ... to get new people to try the product and alive customers to buy more. The company should thitherfore usemarket expansion. In the decline stage, the company should try tore-launch the product, which would be using product or marketexpansion. Market penetration could be used if a booming productwas being re-launched to increase the companys market share, but thiswould not work if the product were a dog.The marketing models can be influenced separate factors and research.Cadburys competitors may affect the companys use of the AnsoffMatrix. The model is used to analyse the strategic direction of aproduct, and if a p roduct was located in the market expansion, whichhas medium endangerment strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products performance and position in both the Boston ground substance and the product life cycle.My questionnaire told me there was a spreadhead in the market for my product,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark, in the introduction stageof the product life cycle and as product expansion. SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix MarSWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix Marketing Models AnalysisMarketing strategies/modelsIn this objective I will be analysing the different marketing modelsand evaluating their reliability. The marketing models I will evaluatewill be SWOT and PEST analysis, the product life cycle, the BostonMatrix and the Ansoff Matrix.SWOT and PEST analysisIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to gain insight into the external and internal influencesthat may arise which may either be beneficial or cause problems forthe launch of my product.Product life cycleThe product life cycle shows the sales of a product over time. To beable to market a product, Cadbury must be aware of the product lifecycle of its products. The cycle can be demonstrated as below IntroductionFollowing planning and development, the product is introduced onto themarket. This stage includes characteristics such asLow initial sales, due to limited knowledge and no consumer loyaltyHeavy promotion to build brand image and consumer confidenceLosses (low profits at best) due to heavy development and promotioncostsLimited distribution levels, but high stockholding for themanufacturerGrowthAt this stage, consumer knowledge and loyalty has grown, and thecompany increases sales and begins to make profits. There may be agrowing number of competitors who may introduce similar products oradapt their price and promotion policies.MaturityThe maturity phase is where the profits and sales reach their peak.Profits are being maximised, but the firm has to fight to defend itsmarket position. Sales are maintained by promotion, customer loyaltyand product differentiation through alternations such as newpackaging. At the end of this stage, the market becomes saturated.DeclineThis stage is where total sales fall for the company. To make up forthis, the company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The table below shows examples of where some of Cadburys products liein the product life cycle.Stage ExampleIntroductionSnapsGrowthUnder 99 calorie range (Dairy milk)MaturityDairy Milk, Twirl, FlakeDeclineFuseThe table shows that most of Cadburys products ... ... to get new people to try the product andexisting customers to buy more. The comp any should therefore usemarket expansion. In the decline stage, the company should try tore-launch the product, which would be using product or marketexpansion. Market penetration could be used if a successful productwas being re-launched to increase the companys market share, but thiswould not work if the product were a dog.The marketing models can be influenced other factors and research.Cadburys competitors may affect the companys use of the AnsoffMatrix. The model is used to analyse the strategic direction of aproduct, and if a product was placed in the market expansion, whichhas medium risk strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products performance and position in both the Bostonmatrix and the product life cycle.My questionnaire told me there was a gap in the market for my product,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark , in the introduction stageof the product life cycle and as product expansion.